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Does make up ever expire?

Hi there… it’s Esther here.


I know you don’t want to throw away your favorite blush or lipsticks, however, makeup expiration dates are actually incredibly important.

Why? Cosmetics trap bacteria, which means replacing them regularly is necessary to avoid skin irritation, breakouts, eye infections, and styles.

Unlike the contents of your fridge, the use-by date on your makeup products is reliant upon the first day you use them, not the purchase date.

The temperature of the area where your store your makeup…. bacteria loooove a nice and cozy environment.

How do you know when to toss that foundation or mascara?

The more moisture the product has—or the closer it comes to your eyes—the shorter it’s lifespan.

Separation or changes in texture or smell are dead giveaways the product has gone bad.

“Invest in your skin it’s going to represent you for a very long time” -L Tyler

Don’t try to be cheap…. it could end up costing more money than it should.


YES, all makeup does expire.

So as a general rule, you should replace your…

Mascara every three months

Eyeliner and eyeshadow every six to 12 months.

Lipstick every one and a half years.

Meanwhile, the average expiration date for foundation, powder, and other facial makeup is about 12 months.


How long have you been using the same makeup for?

If you don’t use makeup on a consistent(daily)… you probably have been using the same makeup for years.

Knowledge is potential power. What you do with the knowledge is power.

Need skin care advice? Text 813-701-4541 or Visit us online to book a complimentary virtual or in-person consultation today.


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